better personal care for a better world

good for you. good for the planet.

made for everyone. made for good.

personal care for everyone
(and a cleaner planet)

Made for everyone, our cruelty-free personal care uses simple, hardworking formulas in sustainable packaging for a daily routine that you (and the planet) can feel good about.

always clean. never complicated.

simple, hardworking ingredients

We skip the fluff and focus on fast-working formulas and meaningful ingredients that actually work and are safe to use.

more love. less trash.

sustainable packaging

Always packaged in biodegradable, recyclable, or reusable materials to minimize single-use plastic and landfill waste.

good for you. animals, too.

cruelty free

Taking care of each other and our planet includes taking care of animals. Our products and ingredients are never tested on animals.

personal care. universally designed.

made for everyone

Personal care is universal. We believe in gender neutral scents and keeping things minimal, inclusive, and accessible.

woman-owned. responsibly-made.

made in the usa

Our entire personal care line is made in the USA by a woman-owned manufacturer in a socially and environmentally responsible factory.


explore the scents


A modern rose made for everyone. Grounded in rose, oud, patchouli, and mandarin.

top notes: mandarin
middle notes: rose
base notes notes: oud, patchouli

explore the scents


Fresh earth and green woods. Grounded in lemon, patchouli, sage, and cedarwood.

top notes: lemon
middle notes: sage
base notes: cedarwood, patchouli

explore the scents


Open woods and natural spice. Grounded in cardamom, violet, vetiver, and cedarwood.

top notes: cardamom
middle notes: vetiver, violet
base notes: cedarwood

explore the scents


Happy citrus and carefree days. Grounded in lemon, bergamot, and sandalwood.

top notes: lemon
middle notes: bergamot
base notes: sandalwood


everyday care. naturally hydrating.

a hydrating hand cream
packed with vitamins

Protect. Moisturize. Smooth. Keep hands happy with plant-powered hydration and our signature vitamin complex.

Current scents: Havana, Monaco

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hydrated hands. happy hands.

say goodbye to dry

Our fast-absorbing hand cream delivers natural hydration without any greasy, sticky residue — and features a large, accessible cap design for less waste and less mess.

hydrated hands. happy hands.

powered by plants and vitamins

Our signature BCE vitamin complex improves skin tone, defends against UV light, and firms skin. Plus, hydrating glycerin and panthenol keep hands moisturized and smooth.

hydrated hands. happy hands.

clean, uncomplicated hydration

Why complicate hydration? Our formula focuses on clean, vitamin- and plant-powered ingredients — with zero parabens, phthalates, BHA, or alcohol.

hydrated hands. happy hands.

doing good

Made in the USA with a forever-recyclable aluminum tube and a mess free cap made from post-consumer recycled plastic, our hand cream is clean and cruelty-free.

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everyday care. naturally effective.

a natural deodorant that
(actually) works

Our natural deodorant uses high-powered plants to keep you dry and smelling good without blocking good-for-you sweat.

Current scents: Havana, Monaco, Tulum

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better deodorant. better for you.

embrace your sweat

Our hydrating, plant-powered natural deodorant absorbs sweat, soothes skin, neutralizes tough odors, and stays clear — all without aluminum, talc, or baking soda.

better deodorant. better for you.

made with hardworking plants

Powered by sweat-absorbing tapioca starch, hydrating glycerin, moisturizing vitamin B5, and odor-neutralizing DeoPlex, a fermented enzyme from natural sugarcane.

better deodorant. better for you.

better than antiperspirant

Sweat is good. Unlike antiperspirant, our natural deodorant absorbs moisture without blocking sweat — and is 100% free from aluminum, baking soda, talc, parabens, and phthalates.

better deodorant. better for you.

doing good

Vegan and cruelty free, our natural deodorant comes in a luxe biodegradable paper container and uses only one recyclable part made from 70% post-consumer recycled plastic.

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everyday care. naturally clean.

a refillable, pocket-sized
hand sanitizer

We made a reusable and refillable hand sanitizer that’s better for you — and the planet.

Current scents: Malibu

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healthy hands. healthy planet.

spray, sanitize, refill, repeat

Make every spray count. Our hand sanitizer is reusable and refillable for an earth-friendly clean — and uses plants to naturally eliminate 99.9% of common germs and bacteria*.

healthy hands. healthy planet.

made with high-powered plants

Powered by hydrating glycerin, soothing aloe vera juice, a balancing and antimicrobial blend of essential oils, and 70% ethyl alcohol from sugarcane.

healthy hands. healthy planet.

clean formula
for the cleanest hands

Non-toxic and non-irritating. Our hand sanitizer’s formula is free of parabens and filled with hydrating, high-powered plants and essential oils for happy, healthy hands.

healthy hands. healthy planet.

doing good

Our hand sanitizer is cruelty free and uses forever-recyclable glass and aluminum refills and a reusable shell made with post-consumer recycled plastic to keep waste out of landfills.

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everyday care. next level sustainability.

personal care that’s gone today, not tomorrow

With waterless formulas and 100% dissolvable packaging that disappears under running water, our Gone Today collection is new line of personal care that’s made to be used, loved, and washed away to leave the earth better than we found it. More products coming soon.

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clean hands. clean planet.

a dissolvable hand soap made to disappear

Powered by plants and activated by water, our dissolvable hand soap sheets are the first item in our Gone Today collection and use gentle ingredients and 100% dissolvable packaging that disappears for a zero waste wash — leaving only a signature scent and clean hands behind.

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